MDT Mobile Data Technologies

Mission

As the market for geo location and associated data services undergoes sustained growth driving the advertising market for mobile internet into rapid growth, MDT consults with our Partners to identify and capitalise on the rapidly expanding opportunities in the mobile data space.

View on data usage

At MDT, barring supra market forces, we foresee rapidly increasing data usage.

Usage patterns are now undergoing fundamental changes as the equipment enables the user and ubiquitous internet access facilitates mobile data draw-on. The mobile consumer demands up to date data and up to date thinking on the creative application of the data.

Business in the mobile space demands consumer POI information, preferences and on-time real time data updates for melding applicaitons to the consumer be it advertising, product placement or delivery.

Bussines driver

At MDT, we recognise the market for data is changing quickly, driven initially by the replacement by smart phones of laptops with the trend due to accelerate as super phones replace the smart phone.

The affected business functions are:

  • IT and Marketing business functions (who need to understand the pros and cons of presence in the space
  • General Management (who needs to understand the potential, the costs and the opportunity costs of being -or not being- in this space)

At MDT, we are placed to enable trend assessment and to recommend product adaptation to meet this shifting paradigm.

Partners

EzUniverse

MDT partners with EZ Universe Inc. for development of mobile location-based solutions.